Meet our AwSUM Team

Employee-owned and operated, proud to call Calgary, Alberta, Canada home.

AwSUM, founded in 2018, was in the works for years before. Working in the industry for many years, the founding management team recognized the need for customers to have a reliable source of high-quality lubricants with consistent and predictable delivery fulfillment.

So, that’s what they made happen! Today, AwSUM is the proud manufacturer and distributor of the lubricating products consumers have grown to know and love including:

  • PowerSUM (Formerly PowerUp)
  • ThixoSUM (Formerly PowerUp)
  • EnviroSUM (Formerly Triumph)
  • BioSUM (Formerly Marinus)
  • Aeriol

AwSUM has a culture that recognizes that hard work and doing things right is key in order to deliver great results for our customers. We’ve partnered with world-class suppliers and contract manufacturers to ensure our standards are met and exceeded. Our immediate objective is the fulfillment and delivery of exceptional service on all levels supported by premier manufacturing, technical support, and logistics management. ​


AwSUM has a unique culture embracing a humbitious philosophy meaning humble ambition. Our ambition is driven by the people we are working with, and for. 


You can expect honest and sincere expressions from everyone on the AwSUM team. We believe in candor as a core value for how to conduct ourselves within our internal team as well as to our external distributors, clients, and product end-users.


We are always striving to be better, faster, and more efficient both as members of the AwSUM team and manufacturers of lubricating products, providing the very best quality, at the very best price, while offering the very best customer service. 


One of our strongest internal motivators is passion. We’re passionate about helping small businesses run more powerfully and smoothly. We’re passionate about helping large businesses operate more efficiently and environmentally friendly. We’re passionate about making home and car owners lives easier and safer. We’re devoted to developing and selling the best products we can. 


We value the strengths and abilities of our team members and are devoted to our commitments both individually and as a team. Our AwSUM team conducts ourselves with integrity and accountability, and you can always count on us to take responsibility and ownership of our words, actions, and mistakes. This is the best way we know how to establish trust with each and every customer.


We believe in supporting our local and global communities and doing our part to make them a better place. We believe in creating lasting relationships and serving each and every customer to the best of our ability. We strive to work with as many local businesses across Canada as possible to support our local economy, and we are happy to provide our lubricating solutions globally in an effort to reduce global greenhouse emissions through machine efficiencies, and reduce environmental pollution by providing environmentally-friendly products including biodegradable lubricants. When we think of our communities big and small, we have the power to change them through active participation and upholding the rest of our core values. 

Warren Coates

Founder, CEO + Director

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B.Comm, CA, CPA, Warren leads the strategic direction of the company as one of the co-founding members. He drives execution and is known for advancing matters swiftly and helping his trustworthy team make timely decisions. Warren promotes “humbition”, the concept of humble ambition as an AwSUM core value, and when he’s out of the office he’s an avid mountain biker, ski-race parent, and Calgary Stampede Rodeo volunteer. Contact Warren if you’d like to provide feedback or share details about your experience with AwSUM or have opportunities you’d like to pursue with the organization.

Brian Johnson

Founder, Principal + Director

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B.Comm, Brian is one of the co-founders of AwSUM. After working directly in the company up until 2019, he now sits as a corporate Director outside of the day-to-day operations while supporting the CEO Warren in all matters of strategy and growth. Brian is a competitive badminton player, skier, golfer and a Calgary Stampede Courtesy Car volunteer.

Greg Minke

Technical Sales Solutions

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Greg is responsible for customer satisfaction in the unique industrial lubrication solutions market. He is the go-to for technical requests and product documentation. Greg is known for making highly technical concepts understandable to consumers. Contact Greg for application-specific requests and problem-solving solutions. Greg enjoys golf, his grandchildren, live theatre opera (especially his daughters) and music.

Luz Munoz

Accounting + Distributor Support | Accounting DIP

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Luz is responsible for handling placed orders soon the system, administration, and accounting. Luz ensures that all processes are efficient. Contact Luz if you have financial questions about your account (customers and vendors), or if you want to place an order. Luz is always keen to go hiking, and enjoys family outings.

Ben Terlesky

Distribution Advisor

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Ben bring years of experience in developing distribution systems in the lubrication industry. He also happens have fuel additives expertise. Contact Ben if you wish to join team AwSUM as a distributor, reseller/marketer or retail reseller. Ben is a motorcycle enthusiast, enjoys family activities and supports community organizations.

Mark Reyes

Customer Service

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Mark manages logistics and operations at AwSUM Outcomes. From incoming and outgoing product, on- site and remote inventory, to technical and customer service-related inquiries Mark is your guy! He also manages issues relating to domestic and international logistics and procurement. Mark is known around the office as an automotive enthusiast. Mark can answer your technical questions while handling Awsum’s logistics and inventory.

Hayley Bendzik

YYC3 Marketing

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Led by Hayley Bendzik, YYC3 fills the role of AwSum’s marketing department. Local, and female-owned in Calgary, YYC3 helped create product demonstration videos, develop the website you’re currently viewing, and will continue to create content to support and serve our customers. If there’s something we can provide in terms of digital marketing content, branded or promotional items, templates for advertising, or anything else in this area – we’ll get you in touch with our dedicated team to deliver!

If you’re ready to increase productivity and run more efficiently – The AwSUM outcomes team and products are here to help you do so!