Meet our AwSUM Team

Employee-owned and operated, proud to call Calgary, Alberta, Canada home.

AwSUM, founded in 2018, was in the works for years before. Working in the industry for many years, the founding management team recognized the need for customers to have a reliable source of high-quality lubricants with consistent and predictable delivery fulfillment.

So, that’s what they made happen! Today, AwSUM is the proud manufacturer and distributor of products including: PowerUp, Aeriol, Triumph, and Marinus.

AwSUM has a culture that recognizes that hard work and doing things right is key in order to deliver great results for our customers. We’ve partnered with world-class suppliers and contract manufacturers to ensure our standards are met and exceeded. Our immediate objective is the fulfillment and delivery of exceptional service on all levels supported by premier manufacturing, technical support, and logistics management. ​

Warren Coates

CEO + Director

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Warren is responsible for executing the strategic direction of the company that is set out collaboratively by the AwSUM team. He is known for advancing matters and helping a trustworthy team make timely decisions. Warren promotes Humbition (humble ambition). Contact Warren if you have great things to share about your AwSUM experience, want to let us know where we can do better, or have opportunities you’d like to pursue with the organization.Warren is an avid mountain biker, ski-race parent and Calgary Stampede Rodeo volunteer.

Greg Minke

Sales Solutions + Technical

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Greg is responsible for customer satisfaction in the unique industrial lubrication solutions market. He is the go-to for technical requests and documentation. Greg is known for making highly technical concepts understandable to consumers. Contact Greg for application-specific requests and problem-solving solutions. Greg enjoys golf, his grandchildren, live theatre opera (especially his daughters) and music.

Luz Munoz

Accounting + Distributor Support

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Luz is responsible for handling placed orders soon the system, administration, and accounting. Luz ensures that all processes are efficient. Contact Luz if you have financial questions about your account (customers and vendors), or if you want to place an order. Luz is always keen to go hiking, and enjoys family outings.

Ben Terlesky

Distribution Advisor

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Ben bring years of experience in developing distribution systems in the lubrication industry. He also happens have fuel additives expertise. Contact Ben if you wish to join team AwSUM as a distributor, reseller/marketer or retail reseller. Ben is a motorcycle enthusiast, enjoys family activities and supports community organizations.

Brian Johnson

Brian is one of the co-founders of AwSUM and worked directly in the company up until last year. He now sits as a corporate Director outside of the day-to-day operations while supporting our CEO in all matters of strategy and growth. Brian is a competitive badminton player, skier, golfer and a Calgary Stampede Courtesy Car volunteer.

Mark Reyes

Customer Service

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Mark manages logistics and operations at AwSUM Outcomes. From incoming and outgoing product, on- site and remote inventory, to technical and customer service-related inquiries Mark is your guy! He also manages issues relating to domestic and international logistics and procurement. Mark is known around the office as an automotive enthusiast. Mark can answer your technical questions while handling Awsum’s logistics and inventory.

Vineet Karir, M.Eng

Technical Sales Engineer

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Vineet supports the team in all aspects of AwSUM’s developing technology and is formally trained in both Mechanical and Aviation engineering. He will help you find the value in AwSUM products for you and help your company save money. Vineet enjoys cricket, yoga and multiple sporting and community activities.

If you’re ready to increase productivity and run more efficiently – The AwSUM outcomes team and products are here to help you do so!