Meet our AwSUM Team

Employee-owned and operated, proud to call Calgary, Alberta, Canada home.

Want to join our team?

Founded in 2018, the team at AwSUM recognized the need for customers to have a reliable source of high-quality lubricating products and additives with consistent and predictable delivery fulfillment.

AwSUM is the proud manufacturer and distributor of the greases, treatments, and additives that consumers have grown to know and depend on.

AwSUM has a culture that recognizes that hard work and doing things right are key to delivering great customer results. We have partnered with world-class suppliers (ISO 2015:9001, 14001, and RC 14001) to ensure your standards are met and exceeded. Our objective is to save time and money with the fulfillment and delivery of exceptional products & services supported by premier manufacturing, technical support, and logistics management.

We believe in supporting our local and global communities and doing our part to make them a better place. We believe in creating lasting relationships and serving each customer to the best of our ability. We strive to work with as many local businesses across Canada as possible to support our local economy. We are happy to provide our lubricating solutions globally to reduce global greenhouse emissions through machine efficiencies and environmental pollution by providing environmentally friendly products including biodegradable lubricants.

HumbitionCandorPerformancePassionAccountabilityCommunity

HUMBITION

AwSUM has a unique culture embracing a humbitious philosophy meaning humble ambition. Our ambition is driven by the people we are working with, and for. 

CANDOR

You can expect honest and sincere expressions from everyone on the AwSUM team. We believe in candor as a core value for how to conduct ourselves within our internal team as well as to our external distributors, clients, and product end-users.

HIGH PERFORMANCE

We are always striving to be better, faster, and more efficient both as members of the AwSUM team and manufacturers of lubricating products, providing the very best quality, at the very best price, while offering the very best customer service. 

PASSION

One of our strongest internal motivators is passion. We’re passionate about helping small businesses run more powerfully and smoothly. We’re passionate about helping large businesses operate more efficiently and environmentally friendly. We’re passionate about making home and car owners lives easier and safer. We’re devoted to developing and selling the best products we can. 

ACCOUNTABILITY

We value the strengths and abilities of our team members and are devoted to our commitments both individually and as a team. Our AwSUM team conducts ourselves with integrity and accountability, and you can always count on us to take responsibility and ownership of our words, actions, and mistakes. This is the best way we know how to establish trust with each and every customer.

COMMUNITY

We believe in supporting our local and global communities and doing our part to make them a better place. We believe in creating lasting relationships and serving each and every customer to the best of our ability. We strive to work with as many local businesses across Canada as possible to support our local economy, and we are happy to provide our lubricating solutions globally in an effort to reduce global greenhouse emissions through machine efficiencies, and reduce environmental pollution by providing environmentally-friendly products including biodegradable lubricants. When we think of our communities big and small, we have the power to change them through active participation and upholding the rest of our core values. 

Mark Reyes

Manager, Customer Service & Logistics

mark@awsum.global

Mark ensures exceptional customer service: managing logistics and operations including order entry, inventory, quality control, and technical queries.

Mark is an automotive enthusiast and has performed several automotive modifications, including engine swaps, and is uniquely qualified to support sales with firsthand knowledge.

Mark is a dedicated volunteer supporting animal adoption and hospital care for humans. He is a member of the Canadian Armed Force reserve and AwSUM is proud to support his journey to qualify as a Signal Operator.

Contact Mark at mark@awsum.global to place an order, for delivery or for PDS/SDS inquiries.

Brent Johnson

Inside Technical Sales

brent@awsum.global

Brent brings decades of technical, sales and customer service experience to the AwSUM team with experience at two trans-national lubrication manufacturers. Having worked in the commercial laboratory he is skilled at translating the complex science of tribology and lubrication into real-world solutions to save you money. Brent often relies on complex oil analysis to advise and validate customer’s investment in AwSUM’s programs.

With a passion for RVing, Brent and his wife can be found around a campfire in the summer months or at an equestrian event supporting their daughter, an accomplished competitive rider.

Contact Brent at brent@awsum.global to solve your preventative maintenance problems and save your hard-earned money.

Luz Munoz, Chartered Professional Accountant student/candidate

Manager, Finance, Best Practices & Special Projects

luz@awsum.global

Luz plays an all-encompassing role overseeing accounting and finance, as well as ensuring best practices in financial planning, inventory management, vendor coordination, and system administration. She ensures that processes are efficient and aligned with strategic goals. As AwSUM’s special project manager, Luz leads key initiatives that drive operational improvements and long-term success.

Outside of work, she enjoys hiking and staying active with her family on outdoor adventures.

Contact Luz at luz@awsum.global for questions about your account (customers & suppliers), website or e-commerce matters.

Warren Coates, B.Comm, CA, CPA

CEO & Founder

warren@awsum.global

Warren leads the company, driving execution and advancing matters swiftly, helping the trustworthy team make decisions and works directly in all facets of operations. He draws on decades of international experience with technically oriented companies with focus in developing intellectual property. Warren has authored several articles that leverage his ranch upbringing to inform and assist farmers and equipment operators to take steps to save costs with preventative maintenance.

Warren is an avid mountain biker, ski-race and Calgary Stampede Rodeo volunteer. He is a fundraising rider for Cancervive, supporting Wellspring Alberta.

Contact Warren at warren@awsum.global to provide feedback about AwSUM or have opportunities you’d like to pursue.

Brian Johnson

Senior Adviser-Quality/Compliance & Founder

brian@awsum.global

After working directly in the company Brian now monitors and advances the complex matters of quality control and assurance. He helps the team navigate the various regulatory channels to ensure compliance and counsels the team on appropriate SDS and PDS upkeep.

Brian is a competitive badminton player, alpine skier, golfer and a Calgary Stampede Courtesy Car volunteer. During the holiday season Brian and his family are often found travelling Calgary delivering food hampers.

Brian can be reached at brian@awsum.global

Greg Minke

Senior Advisor – Technical

greg@awsum.global

Greg was a founding visionary of AwSUM and continues to provide sage counsel to AwSUM’s team regarding unique industrial lubrication solutions. Having been the go-to person for technical requests and product documentation “Professor” Greg is known for making highly technical concepts understandable to end-users and supports AwSUM when called upon.

Greg enjoys golf, his grandchildren, dogs, live theatre opera (especially his daughters) and music. Living in nature in the Alberta foothills, Greg is immersed in community events as a volunteer and organizer.

Greg can be reached at greg@awsum.global

We also work with…

Retail Sales & Marketing

Print Marketing

If you’re ready to increase productivity and run more efficiently – The AwSUM outcomes team and products are here to help you do so!

Want to join our team?